The easiest way to get your product data into EDATA.

Whether you're still managing product data in spreadsheets or already have a PIM system, Etimix for EDATA helps you publish complete, ETIM-ready product information to EDATA quickly and confidently.

Is this you?

Still working in Excel?
You want to join EDATA without investing months in onboarding and implementing a complex (PIM) solution.

Your product data is managed centrally?
Your UK team needs products in EDATA, but you have little control over the centrally managed product data. Etimix lets you enrich and publish UK-specific information without disrupting your global processes.

Already have a PIM?
Your existing PIM manages product information well, but there's still a gap between your current data and the EDATA, ETIM or UK market requirements.

Selling products via wholesalers?
You already manage your product data, but need a simple and reliable way to publish it to EDATA.


Whatever your starting point, Etimix for EDATA helps you get your product data into EDATA.

Why Etimix for EDATA?

Why manufacturers choose Etimix for EDATA:

  • Easiest way to publish to EDATA

  • Recommended by EDATA

  • Built specifically for the EDATA platform

  • ETIM already built in

  • No complicated implementation

  • Ready for the UK market

  • Easy onboarding

  • Grow beyond EDATA whenever you're ready

With Etimix for EDATA, you manage and control all product information centrally in one place. This improves data quality, streamlines processes, and prepares your product data for EDATA and digital channels.


In close cooperation with EDATA

"We've worked closely with Etimix for several years, and their development of Etimix for EDATA specifically for the UK market is a major step forward. Whether you're still managing product data in spreadsheets or looking for greater control and consistency, it provides a practical and accessible next step.

In our view, it's the logical evolution for manufacturers looking to improve the way they manage product information."

– Richard Appleton, Head of Digitalisation, EDA & EDATA

Let's get your products into EDATA.



The difference between a datapool and a PIM system

A datapool and a PIM system are often confused, but they have very different roles in product data management.

A datapool, such as EDATA, is mainly used to exchange and share product data between companies in the supply chain. It functions as a central network where suppliers publish product information so retailers, wholesalers, and other trading partners can access the same standardized data. The main purpose of a datapool is efficient and reliable data distribution between organizations.

A PIM system (Product Information Management) is different. A PIM is an internal system that companies use to collect, organize, enrich, validate, and maintain product information before it is shared externally. It helps ensure product data is complete, consistent, and optimized for different sales and communication channels such as webshops, marketplaces, catalogs, and datapools. A PIM is focused on data quality, governance, and operational product data management.

In short, a datapool is primarily a distribution platform for sharing product data with external partners, while a PIM system is a management platform used internally to create and maintain high-quality product information. In many organizations, both systems work together: the PIM prepares and controls the product data, and the datapool distributes that data across the supply chain.


The difference between Excel and a PIM system

Excel is often used to manage product data, but it is not a PIM system. While spreadsheets can work for small amounts of data, they quickly become difficult to manage as product information grows in complexity and needs to be shared across multiple teams and channels.

Excel is mainly designed for storing and editing data in rows and columns. Many companies use it to keep track of product information, pricing, specifications, or translations. However, spreadsheets are highly dependent on manual work, which increases the risk of errors, duplicate files, outdated information, and inconsistent product data.

A PIM system (Product Information Management) is specifically built to manage product data in a structured and scalable way. It allows companies to centralize, enrich, validate, and distribute product information from one single source of truth. A PIM also supports workflows, user roles, data quality controls, digital assets, and integrations with systems such as ERP platforms, webshops, marketplaces, and datapools like EDATA.

In short, Excel can be useful for simple data administration, but it is not designed for professional product information management. A PIM system helps organizations improve data quality, reduce manual work, and efficiently manage product information across all sales and communication channels.


Logo of the Electrical Distributors' Association. It features the acronym 'EDA' in white text inside a tan square, with the words 'Electrical Distributors' Association' written to the right in large orange letters against a black background.

As an Affiliate Member of the EDA, Omiteo is an official solution provider for the EDATA platform. With extensive expertise in product data, ETIM classification, and data synchronization, Omiteo helps manufacturers, wholesalers, and supply chain partners improve data quality and streamline product information exchange across the electrotechnical industry.

As part of Omiteo, Etimix PIM plays a key role as a centralized product information management platform. Etimix PIM enables companies to manage, enrich, validate, and structure product data internally before distributing it through EDATA and other digital channels. This helps organizations not only share product data efficiently, but also improve the overall quality, consistency, and usability of their product information.