How Tronix Lighting built a future-proof webshop with reliable product data
For Tronix Lighting, replacing their webshop was never just about launching a new website. The real objective was to create a scalable digital foundation where high-quality product information, technical documentation and seamless integrations come together.
By combining Etimix PIM & DAM, Exact ERP and a Magento 2 webshop, Tronix Lighting transformed both their internal processes and the experience they offer to customers.
The Challenge
Tronix Lighting's previous webshop was based on a custom-built solution connected to Exact, a CMS and the webshop itself. While this environment had served the company well for many years, it became increasingly difficult to manage and scale.
Product specifications were maintained manually, technical documentation was stored across multiple systems and product information lacked consistency. At the same time, the company was investing in a stronger market position with a renewed brand identity and needed a digital platform that reflected that ambition.
The biggest challenge, however, wasn't the webshop itself. It was the quality and structure of the underlying product data.
To provide customers with complete and reliable technical information, Tronix Lighting first started sharing data through 2BA and subsequently implemented Etimix as their Product Information Management platform. During this process it became clear that a PIM system is only as valuable as the quality of the data it contains.
Over the course of three years, Tronix Lighting invested heavily in enriching and validating its product information. The complete lighting portfolio was classified according to ETIM standards and expanded with detailed technical documentation, including photometric light reports, Eulumdat (.ldt) files and energy labels. An in-house spectrometer now allows products to be measured and validated internally, ensuring reliable technical specifications.
On the technical side, integrating Exact ERP, Etimix PIM & DAM and Magento 2 introduced additional complexity. Magento does not natively support ETIM classifications, requiring custom development within the Xcore integration layer to correctly map ETIM classes, characteristics and product filters.
The Solution
Etimix became the central source of product information for the entire digital landscape.
Product data from Exact is synchronised with Etimix through the Xcore connector, where products are enriched with ETIM classifications, marketing content, digital assets and technical documentation. From Etimix, enriched product information is automatically published to the Magento 2 webshop.
The implementation required close collaboration between Tronix Lighting, Etimix, Xcore and the Magento development partner. Together they developed a solution that connects ERP, PIM and e-commerce while overcoming Magento's limited native support for ETIM.
The result is a structured and scalable data ecosystem where product information is managed once and reused across multiple channels.
The outcome
Today, Tronix Lighting has a modern Magento 2 webshop powered by Etimix as its central PIM and DAM platform.
Customers have direct access to complete, validated and technically reliable product information, making it easier to select products, perform lighting calculations and obtain technical advice.
Internally, product management has become significantly more efficient. Product data is centrally managed, consistently structured and automatically distributed to the webshop.
The project also created a future-proof foundation for further digitalisation. Upcoming initiatives include automated catalogue generation directly from Etimix and a product configurator that helps customers assemble the correct combination of LED strips, power supplies and controls.
By placing product data at the centre of its digital strategy, Tronix Lighting has built a platform that supports continued growth, better customer experiences and more efficient product information management.
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FAQs
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Yes. Etimix can be used as a Master Data Management platform, enabling organizations to centralize and govern a broad range of business-critical data domains.
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While Etimix has strong PIM capabilities, the platform can also manage pricing, assortments, commercial conditions, digital assets, and many other master data domains.
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Absolutely. Etimix integrates seamlessly with ERP, CRM, eCommerce, BI, and other enterprise applications through APIs and standard integrations.
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Yes. Etimix supports complex organizational structures, multilingual content, multiple assortments, and country-specific business rules.
