Signify streamlines multilingual catalogue production

Signify needed a more efficient way to manage and produce multilingual product catalogues for multiple markets.

Producing catalogues with large volumes of technical product data often results in disconnected workflows between product management, marketing, and publishing teams. Maintaining consistency across languages, product specifications, and imagery can become time-consuming and difficult to scale.

To improve this process, Signify worked together with Omiteo and Channel Studios to create a connected workflow for structured product data management and catalogue production.

The Challenge

Signify needed to produce a multi-page catalogue in four language variants for both print and digital use.

The challenge was not only the catalogue production itself, but also managing:

  • Structured technical product data

  • Multilingual product content

  • Product images and digital assets

  • Consistency across all outputs

  • Efficient update and correction workflows

Without a centralised workflow, multilingual catalogue production can quickly lead to duplicated work, manual corrections, and inconsistencies between language versions.

Signify was looking for a scalable process that reduced manual handling while keeping product information consistent across all catalogues.

The Solution

Etimix was used as the central Product Information Management (PIM & DAM) platform for managing product data, classifications, and digital assets.

The Signify team used Etimix to centrally manage and enrich product information while coordinating multilingual content and market-specific requirements across all catalogue versions.

Using Etimix, Signify was able to:

  • Centralise product data and digital assets

  • Manage multilingual product information from one source

  • Structure and enrich technical product data

  • Reuse approved content across multiple catalogue versions

  • Reduce manual copy-paste work

  • Streamline publishing workflows with Etimix Auto Pub

While Etimix provided the structured product data foundation, Channel Studios supported the catalogue production process with publishing consultancy, page layout expertise and automated catalogue artwork production.

By combining Etimix and Channel Studios, Signify worked from one connected workflow for both product data management and catalogue production.

This improved consistency across all language variants and reduced manual work throughout the publishing process.

The outcome

The first catalogue was successfully delivered in four language variants for both print and digital use.

The new workflow helped Signify:

  • Improve consistency across multilingual catalogues

  • Reduce manual handling and repetitive corrections

  • Reuse structured product data more efficiently

  • Streamline collaboration between teams

  • Create a scalable process for future catalogue production

The project showed how structured product data and connected publishing workflows help reduce complexity in multilingual catalogue production.

Following the first catalogue, additional catalogue projects are planned throughout the year.

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 FAQs

  • Yes. Etimix can be used as a Master Data Management platform, enabling organizations to centralize and govern a broad range of business-critical data domains.

  • While Etimix has strong PIM capabilities, the platform can also manage pricing, assortments, commercial conditions, digital assets, and many other master data domains.

  • Absolutely. Etimix integrates seamlessly with ERP, CRM, eCommerce, BI, and other enterprise applications through APIs and standard integrations.

  • Yes. Etimix supports complex organizational structures, multilingual content, multiple assortments, and country-specific business rules.

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